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Shen Di Group was invited to attend the “First Hubei Province Forum on High-Quality Development of Trademarks, Brands, and Geographical Indications.”

Release time:

07 May,2023

On April 23, the "First Hubei Province Forum on High-Quality Development of Trademarks, Brands, and Geographical Indications," guided by the Hubei Provincial Intellectual Property Bureau and Wuhan University of Engineering, and organized by the Hubei Provincial Institute for Trademark, Brand, and Geographical Indication Research, was held in Wuhan. Niu Hua, Deputy General Manager of Shendi Group, the leading association unit of the Hubei Poultry Industry Association, was invited to attend the forum.

The conference was themed “Trademarks, Brands, and Geographical Indications: Pioneering Areas for Building a New Development Paradigm.” Over 100 participants attended, including leaders from administrative agencies at the city and district levels in Hubei Province, experts and scholars, association officials, and representatives from enterprises and service organizations. Liu Zhitian, Party Secretary and Director of the Hubei Provincial Intellectual Property Bureau, attended and delivered a speech. The conference was chaired by Jin Minghao, Director of the Research Institute, and Peng Quan, Honorary Director. Several media outlets, including Hubei Daily and Chutian Metropolis Daily, provided on-site coverage.

▲ Conference venue

“Brands embody the core competitiveness of enterprises and regions, and are closely linked to the country’s high-quality development,” said Liu Zhitian, Director of the Hubei Provincial Intellectual Property Bureau. At a critical moment when the entire province is deeply studying and implementing the spirit of the 20th National Congress of the Communist Party of China, focusing on building ‘three highlands and two bases,’ and accelerating the construction of a national pilot zone for forging a new development paradigm, it is perfectly timely to hold exchanges and discussions on promoting the high-quality development of trademarks, brands, and geographical indications—pooling collective wisdom and rallying joint efforts.

▲ Speech by Liu Zhitian, Party Secretary and Director of the Hubei Provincial Intellectual Property Bureau

The forum provides a high-level academic platform for experts and scholars in the fields of trademark brands and geographical indications, as well as colleagues from industry, to showcase innovative achievements, engage in communication and exchange, and look forward to future development. The forum has appointed Comrade Peng Quan, former Party Secretary and Director of the Hubei Provincial Intellectual Property Bureau, as Honorary Dean of the Research Institute; appointed Comrade Ma Fu, President of the China Trademark Association, as Chief Expert; and also appointed six senior advisors and the first group of part-time researchers to the Institute.

▲ Ma Fu, President of the China Trademark Association

At this forum, ten renowned experts—including Ma Fu, President of the China Trademark Association—delivered keynote speeches centered on “grounding ourselves in Hubei, reaching out to the whole country, and looking globally to promote the high-quality development of trademark brands and geographical indications in Hubei, and to build a first-class national think tank for research on trademarks and geographical indications.” Their presentations provided intellectual support for the high-quality development of Hubei Province’s trademark brands and geographical indications.

▲ Director Liu Zhitian with Honorary Dean Peng Quan (far right)
Chief expert Ma Fu (far left) presents the appointment letter.

As the president unit of the Hubei Province Poultry Association and a key national leading enterprise in agricultural industrialization engaged in the research and development of green foods as well as the comprehensive utilization of biotechnology for the integrated development, production, and marketing of eggs, Shen Di Group boasts numerous renowned trademarks and brands, including the nationally recognized geographical indication certification trademark “Jingshan Eggs” and “Dan Sheng Yuan”—the only deep-processing poultry egg brand selected for the national “13th Five-Year Plan Science and Technology Innovation Achievement Exhibition,” a leading health-focused brand.

▲ National Geographic Indication Certification Trademark “Jingshan Eggs” ▲ Exhibition of Scientific and Technological Innovation Achievements during the 13th Five-Year Plan: Display of “Dan Sheng Yuan” Brand Products

At the conference, Niu Hua, Deputy General Manager of Shendi Group, engaged in an in-depth exchange and discussion with the attending experts, scholars, and industry peers on the current status of Shendi Group’s brand development as well as the group’s strategic goal of “leading China’s high-tech egg products and developing a 10-billion-dollar health industry.”

▲ Conference venue

The Hubei Province Institute for Trademark, Brand, and Geographical Indication Studies is jointly established by the Hubei Provincial Intellectual Property Bureau and Wuhan University of Engineering. It is the first institute of its kind in China dedicated to trademark, brand, and geographical indication studies. This forum marks the institute’s inaugural conference since its establishment. The forum aims to serve as a pioneering platform for building a new development paradigm by bolstering trademarks, brands, and geographical indications. It will focus on exploring issues related to the development of trademarks, brands, and geographical indications, addressing the key challenges and bottlenecks in advancing the construction of a strong provincial brand and a strong provincial intellectual property system, and promoting the development of trademarks, brands, and geographical indications to support high-quality development across the province.

▲ Group photo of the attendees

Building on this forum, Shendi Group will continue to thoroughly implement the important speeches and instructions of General Secretary Xi Jinping—“promoting the transformation from ‘Made in China’ to ‘Created in China,’ from ‘China Speed’ to ‘China Quality,’ and from ‘Chinese products’ to ‘Chinese brands’”—and accelerate its efforts in brand building. We will solidify our brand foundation through product excellence, nurture the source of our brand through innovation-led initiatives, and strive to make positive contributions to the high-quality development of trademark and brand building as well as the geographical indication industry in Hubei Province.

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