Hubei Shendi Agricultural Science and Trade Co., Ltd.

关注我们

Using consumption as a bridge, let’s embrace the promise of openness! The Shendi Group’s DanShengYuan brand makes its debut at the 3rd China International Consumer Products Expo!

Release time:

14 Apr,2023

On April 10, the 3rd China International Consumer Products Expo kicked off with great fanfare in Haikou City, Hainan Province. The expo will run for five days, from April 11 to April 15. Yang Fengfan, General Manager of Shendi Group, made a stunning appearance with his company’s Dan Sheng Yuan health product line, drawing widespread attention and acclaim. He was interviewed by Hainan’s official media and received prominent coverage and recommendations.

On April 10, the 3rd China International Consumer Products Expo kicked off with great fanfare in Haikou, Hainan Province. The expo will run for five days, from April 11 to April 15. Yang Fengfan, General Manager of Shendi Group, made a stunning appearance with his company’s Dan Sheng Yuan health product line, drawing widespread attention and acclaim. He was interviewed by Hainan’s official media and received prominent coverage and recommendations.

▲ Event venue

This year’s Consumer Expo is co-hosted by the Ministry of Commerce and the People’s Government of Hainan Province. With the theme “Sharing Open Opportunities, Co-creating a Better Life,” it is the first major international trade fair held in China following the smooth transition from COVID-19 prevention and control measures. Over 3,100 renowned brands from more than 60 countries and regions are participating in the expo. Leaders from seven countries and heads of international organizations have attended the event, and nearly 30 CEOs from Fortune Global 500 companies or industry-leading enterprises have joined the in-person sessions. Leaders from 30 provinces, autonomous regions, and municipalities have led trade delegations to the expo, and the number of buyers and professional visitors is expected to exceed 50,000. During the expo, more than 100 events—including forums, seminars, product launches, trade negotiations, and investment promotion activities—will be held, offering a rich and diverse program. This grand event has attracted extensive attention both domestically and internationally.

▲ Scene from the opening ceremony of the event

During the Consumer Goods Expo, Yang Fengfan, General Manager of Shendi Group and a representative of outstanding exhibiting companies, accepted an interview with a reporter from Hainan TV. Yang Fengfan demonstrated live to his journalist colleagues how to use and the cleaning effectiveness of Danke Fruit & Vegetable Cleaner, leaving everyone amazed! At the same time, Yang Fengfan emphasized that as a science-and-technology-driven health industry group, Shendi will fully leverage the platform of the Consumer Goods Expo to showcase its high-quality products, actively seize opportunities, expand into broader markets, help revive China’s domestic health consumption market, and contribute to the global cause of health and well-being for all humanity.

▲ Hainan TV interview and report

On April 10, the China International Consumer Products Expo officially kicked off. He Lifeng, a member of the Political Bureau of the CPC Central Committee and Vice Premier of the State Council, delivered a video address, while Wang Yong, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, announced the opening of the expo. He Lifeng pointed out that President Xi Jinping attaches great importance to the China International Consumer Products Expo. We must ground ourselves in the new stage of development, implement the new development philosophy, and establish a new development pattern. We should focus on promoting high-quality development, organically integrating the implementation of the strategy of expanding domestic demand with the deepening of supply-side structural reform, and continuously unlock the potential of our ultra-large-scale market.

▲ Member of the Political Bureau of the CPC Central Committee
Vice Premier He Lifeng delivered a video address.

This year’s Consumer Expo features eight exhibition halls, making it the largest-ever event of its kind. The Shendi Group’s booth is located in Hall 6, within the Hubei Pavilion of the Domestic Provinces, Cities, and Autonomous Regions Exhibition Area. The entire exhibition area spans 500 square meters, and the venue is brimming with a dazzling array of regionally distinctive products from all over China—each one truly remarkable and captivating.

▲ Some of the exhibition halls at the site

As a global leader in egg-source technology and a representative of Hubei Province’s premium, specialty brands, Shendi Group made a stunning debut with its EggShengYuan health brand product lineup. Specializing in the study of eggs, the company has developed a series of health products closely tied to everyday home life—ranging from daily essentials like toothpaste and mouthwash to fruit and vegetable cleansers that ensure food safety, as well as eggshell membrane peptides for nutritional supplementation and health care. At the event, visitors could personally experience the effectiveness of EggShengYuan products and gain a deeper understanding of the brand’s philosophy. Numerous business guests scheduled follow-up meetings to explore potential collaborations in greater depth, while many consumers made on-site purchases and expressed interest in EggShengYuan’s official online store, planning to recommend the products to their family and friends.

▲Shen Di Group Exhibition Booth

At this globally unique consumer goods expo, Shendi Group was also invited to participate in the “Trendsetting at CIBF: First Launches and Premier Shows” new-product debut event. Yang Fengfan, General Manager of Shendi Group, and his delegation attended the event, making their debut with the DanShengYuan brand’s comprehensive health product line. Yang Fengfan introduced to the audience Shendi Group and its flagship brands—including DanShengYuan’s Eggshell Fruit & Vegetable Cleanser, Eggshell Membrane Collagen Peptides, Lysozyme Toothpaste/Mouthwash, and Changyin Small Peptides—representing the group’s key products.

▲ The exhibits of Shen Di Group have attracted great attention.

Hubei Shendi Huifeng Technology Co., Ltd., part of the Shendi Group, is China’s first enterprise dedicated to the deep processing of egg products, as well as the development and sale of biotechnology. Adhering to the philosophy of “Egg-source technology safeguards health,” the company maximizes the extraction and utilization of nutritional components from whole eggs—including shells, membranes, and egg liquids.

▲ Yang Fengfan, General Manager of Shen Di Group, delivers a presentation.

The eggshell membrane, known in Traditional Chinese Medicine as “Phoenix Skin,” has been meticulously extracted and high-levelly prepared using patented technology developed over more than 10 years through a joint effort between Shendidi and Huazhong Agricultural University. The resulting eggshell membrane peptide powder boasts multiple benefits, including support for joint health and anti-aging skin care. This product was selected as an achievement under the national “13th Five-Year” Key R&D Program. Since their launch, products such as eggshell membrane collagen peptides and Changyin Small Peptides—developed based on this project’s findings—have won widespread acclaim among consumers.

Throwing away discarded eggshells has long been an age-old practice—but at Shendi Group, they’re actually a treasure of great value. After undergoing 21 meticulous processing steps, including molecular modification with L-CA and H-CA, as well as pyrolysis extraction and other advanced technological processes, Shendi’s R&D team has successfully developed CA nano-active microcrystals—highly active adsorption factors—that are incorporated into the premium product “Eggshell Fruit & Vegetable Cleaner,” providing robust assurance for consumers’ food safety.

The entire egg is a treasure— even the lysozyme found in egg whites is an advanced, cutting-edge ingredient. Supplementing with exogenous lysozyme can help prevent and treat common oral diseases. Based on this insight, Shendi Group has developed a series of oral care daily chemical products, including lysozyme toothpaste and mouthwash, that fundamentally balance the oral microenvironment, strengthen teeth and protect gums, and effectively remove stains and bad breath.

Let’s share in the opportunities of openness and jointly create a brighter future. Leveraging the China International Fair for Trade in Services as a platform for international procurement and open cooperation, Shendi Group will continue to uphold its philosophy of “Egg-source Technology Safeguarding Health,” driving industrial upgrading and high-quality development within the sector. We will spare no effort in helping the Jingchu health brand—and the broader Chinese health brand—gain global recognition. Moreover, we will continue to promote our business operations at an even higher level, opening up our corporate brands and products to the world, comprehensively enhancing our market competitiveness, and forging a new pattern of development that will enable us to achieve even greater brilliance on this brand-new platform.

Shen Di Group was invited to attend the “First Hubei Province Forum on High-Quality Development of Trademarks, Brands, and Geographical Indications.”

Shen Di Group showcases its “Dan Sheng Yuan” health brand products at the 2023 World Health Expo.