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Feng Xiang Jia visits Shen Di Group—join us on a traceable journey to discover the origin of fresh, raw eggs and witness the assurance of quality throughout the entire supply chain!
Release time:
19 Sep,2025
On September 19, 2025, Shendi Group’s premium egg brand, Shendi Qidan, invited the team of Fengxiangjia’s store managers—key channel partners—to Shendi Group’s headquarters for a traceability tour of Shendi’s raw-consumption eggs. Starting from the state-of-the-art breeding facility, participants immersed themselves in an experience that showcased Shendi’s high-quality egg sources, advanced equipment, stringent quality control measures, and cutting-edge technology. They witnessed firsthand the exceptional quality of Shendi Qidan eggs and gained a deep appreciation for Shendi Group’s more than 20 years of dedicated expertise in perfecting every single egg, as well as its unwavering commitment to its original mission.
On September 19, 2025, Shendi Group’s premium egg brand, Shendi Qidan, invited the team from Fengxiangjia, a key channel partner, to Shendi Group’s headquarters for a traceability tour of Shendi’s raw-consumption eggs. Starting from the state-of-the-art breeding facility, participants immersed themselves in an experience that showcased Shendi’s high-quality egg sources, advanced equipment, stringent quality control measures, and cutting-edge technology. They witnessed firsthand the exceptional quality of Shendi Qidan eggs and gained a deep appreciation for Shendi Group’s unwavering commitment and over 20 years of dedicated expertise in perfecting every single egg.
▲ Traceability Site
At Shendi, the production of each egg goes through a series of rigorous and meticulous processes. The source of the eggs is the core factor determining their quality. The Shendi 5G IoT Egg-Laying Hen Export Demonstration Farm, located in Jingshan, Hubei Province, boasts picturesque mountains and clear waters, offering an exceptionally favorable breeding environment with a long-standing farming tradition. By leveraging IoT technology combined with eco-friendly innovations, the farm precisely controls temperature and humidity to create a clean, pollution-free environment. The hens are primarily fed with grains, supplemented with scientifically formulated nutritional feeds, and automatically provided with food and water. Each hen is equipped with health-monitoring sensors, allowing the farm to closely track even the tiniest needs of every bird, ensuring they grow healthily and lay eggs joyfully. Members of the Fengxiangjia Shopkeeper Group repeatedly expressed their admiration, saying that this farm has completely shattered their longstanding perception of traditional poultry farming as "inefficient and difficult to control in terms of quality."
▲ Traceability Site
In the comprehensive egg-processing workshop of Shen Di Group, “intelligence, stringent standards, and high quality” are vividly demonstrated before our eyes. Each fresh egg smoothly “passes through checkpoints” along a fully automated conveyor belt, undergoing multiple stages—including washing, cleaning, light inspection, crack detection, drying, and food-grade spray lubrication—before finally passing all inspections. Only those fresh eggs that successfully complete every single step are allowed to proceed to the final stages of grading, weighing, coding, boxing, and packaging. From source to end consumer, from the chicken farm to the dinner table, every step in this process is fully traceable and trackable.
▲ Shendi Group Egg Processing Integrated Workshop
In addition, to further appreciate Shendi’s business strategy and innovative achievements in the full-industry-chain circular development—spanning fresh eggs, egg powder, egg liquid, and eggshell membranes—The Bee Share Home Merchant Group also visited Shendi’s cultural exhibition hall and its advanced processing base for egg products. After gaining a comprehensive understanding of Shendi’s robust technological strengths, production efficiency, and deep industry experience behind its egg products, the group felt even more confident about future collaboration with Shendi.
▲ Shendi Group Cultural Exhibition Hall
After concluding the traceability tour, Yang Fengfan, General Manager of Shendi Group, signed a brand collaboration agreement with representatives from the Fengxiangjia merchant team. Fengxiangjia is a leading enterprise in the private-domain e-commerce sector, focusing on delivering exceptional value for money and committed to helping hundreds of millions of consumers purchase high-quality products at competitive prices. Shendi Group has been deeply engaged in the layer chicken industry for over 20 years, operating multiple modern breeding bases, fresh egg production facilities, and sophisticated egg-processing centers that cover the entire egg industry chain. Its fresh egg products have long been supplied to Hong Kong and have also been provided multiple times for major international events and competitions, such as the 7th Military World Games and the 19th Asian Games, boasting profound industry experience and strong brand heritage. With “quality” at the core of their partnership, this collaboration will undoubtedly bring consumers more reassuring and superior choices and experiences for a healthier lifestyle.
▲ Signing ceremony site
The consumer experience is redefining consumer trust, and this collaboration—based on genuine traceability—is a two-way empowerment that bridges the gap between brands and consumers. Moving forward, Shendi Group will continue to place great importance on egg sources and keep delving deeper into their nutritional value. Together with industry partners, we’ll leverage our classic, professional brand image, high-quality and diverse products, and innovative operational models to better meet consumers’ ever-evolving demand for egg products.
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Address: Shendi Industrial Park, Jingshan Economic Development Zone, Jingmen City, Hubei Province
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