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Shendi Group attended the 2024 Brand Egg Summit and shared its journey of developing high-quality egg products.
Release time:
22 Jul,2024
From July 18 to 19, 2024, the 2024 Brand Egg Summit was held with great success in Wuhan, Hubei Province. Shendi Group was invited to participate. Niu Hua, Deputy General Manager of Shendi Group, was invited to attend and deliver a keynote speech, sharing Shendi’s journey toward high-quality development of egg products. His presentation vividly and authentically showcased how Shendi has leveraged innovative thinking to lead the industry in adopting high-tech solutions for egg products as it moves toward scale, branding, and higher value-added strategies, thus forging the path for building the Shendi brand egg.
From July 18 to 19, 2024, the 2024 Brand Egg Summit was held with great success in Wuhan, Hubei Province. Shendi Group was invited to participate. Niu Hua, Deputy General Manager of Shendi Group, was invited to attend and deliver a keynote speech, sharing Shendi’s journey toward high-quality egg product development. His presentation vividly and authentically showcased how Shendi has leveraged innovative thinking to lead the industry in adopting high-tech solutions for egg products as it moves toward scale, branding, and higher value-added production, thus forging the path to building the Shendi brand egg.
▲ Forum venue
This forum, themed “Eggs Give Rise to Excellence,” is guided by the Hubei Province Poultry Industry Association and jointly supported by organizations including the Guangdong Province Poultry Industry Association and the Yunnan Province Poultry Industry Association. Over 400 guests—including experts and scholars from the national egg-laying chicken sector, association representatives, representatives from egg-laying chicken farming enterprises, and stakeholders from upstream and downstream industrial chains—have gathered to engage in in-depth discussions on various aspects such as cutting-edge research in the branded egg industry, industry hot topics, technological innovations, and market trends, thereby pooling wisdom and strength to promote the high-quality development of China’s branded eggs in the new era.
▲ Forum venue
Li Desheng, President of the Hubei Province Poultry Industry Association, delivered a speech. Gao Yupeng, Professor and Doctoral Supervisor at Northwest A&F University; Wong Yabiao, Associate Professor at South China Agricultural University; Wu Shugeng, Chief Scientist of the Poultry Nutrition and Feed Team at the Chinese Academy of Agricultural Sciences; Zhu Ning, Associate Research Fellow at the Institute of Agricultural Economics and Development of the Chinese Academy of Agricultural Sciences; and Zhou Zutao, Associate Professor at Central China Agricultural University, each presented keynote reports on the following topics: “A Grand Strategy for Brand Innovation in Laying Hens under New Global Dynamics,” “Coccidiosis in Laying Hens and Intestinal Health,” “Nutritional Regulation and Cost Control Strategies for Laying Hens,” “Current Status of China’s Laying Hen Industry and Outlook for 2024,” and “Epidemiological Trends and Prevention and Control Strategies for Mycoplasma Synoviae in Laying Hens.”
▲ Guest speeches and expert sharing at the forum venue
This forum featured a variety of formats. In addition to the engaging keynote speeches, it also hosted three roundtable discussions titled “Intensified Internal Competition: Breaking the Impasse in Breeding,” “Building Internal Strength: Empowering Strategic Vision,” and “The ‘Gilded Path’ of a Single Egg.” Experts and scholars, together with representatives from leading companies in the industry, combined theory with practice to exchange ideas, engage in lively discussions, and pool their collective wisdom.
▲ Scene from the roundtable forum meeting
At the roundtable forum titled “The ‘Gilded Path’ of a Single Egg,” Niu Hua, Deputy General Manager of Shendi Group, joined industry experts—including Professor Jin Yongguo from Huazhong Agricultural University and Associate Professor Wang Xiliang from the same university—as well as industry representatives Han Taixin, Vice President of OFU Egg Industry; Zhao Longgang, Vice President of Fengji Food; and Dong Pingtian, Deputy General Manager of Pengchang Group, to jointly explore new approaches for enhancing quality and efficiency in the egg industry and fostering win-win cooperation across the upstream and downstream segments of the industrial chain. Their perspectives were unique and insightful, driving in-depth discussions at the forum, elevating the atmosphere to a climax, and resonating deeply with all participants.
▲ Roundtable Forum: The “Gilded Path” of an Egg
As a major consumer of eggs, China boasts a huge consumer base. With the steady development of the national economy and the continuous improvement in people’s living standards, both egg consumption patterns and market trends are quietly evolving. An increasing number of consumers are now more inclined to purchase egg products that come with guaranteed quality. Consequently, more and more egg-producing enterprises are beginning to ponder how to reduce costs, boost output value, enhance brand equity, promote industrial integration, and achieve sustainable development—this, indeed, has become an inevitable path for the current development of the egg industry.
▲ Forum venue
Faced with both challenges and opportunities, Shendi has always believed in the power of brands. We lead the way in egg product competitiveness through uncompromising quality, and leverage “intelligent manufacturing” to surpass industry leaders in creating new, high-quality productivity. From our very inception, we have collaborated with various universities and research institutions on scientific research, launching the green, non-toxic “Ke Jia Gu Jia” brand series of healthy and hygienic eggs, thereby guiding consumers toward the consumption of fresh, healthy, and nutritious eggs.
▲ Forum venue
Dedicated to studying a single egg for 20 years, during the stage of transformation and upgrading, Shendi has consistently leveraged technology to drive value discovery and creation. By employing technological approaches, we’ve meticulously researched, explored, and analyzed the egg itself, fully unlocking its rich nutritional benefits and functional properties. Centered around our core egg business, we’ve built a fresh-egg brand portfolio anchored by Jing Shan Eggs, Ke Jia Guo Jia Eggs, and Shendi Qi Egg. We’ve also innovatively developed egg-based health products such as eggshell fruit and vegetable cleanser, lysozyme toothpaste/mouthwash, and egg membrane peptide TM solid beverage—products that perfectly align with the market’s trend toward quality-driven and diversified consumption, while also setting a new industry standard for scaled, branded, and high-value development.
▲ Forum venue
A brand is the soul of a company and also an essential, comprehensive strength for sustainable development. Shendi Group will continue to remain firmly committed to building its corporate brand, leveraging an international perspective, innovative technologies, cross-industry thinking, and market-oriented approaches to accelerate high-quality growth. Together with more like-minded peers who share our vision, we will jointly promote the cluster-based development of brands and help make China’s egg industry bigger and stronger.
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