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Pioneering a new trend in quality consumption, Shendi Eggs makes a grand debut at the Mito Planet 2024 Global Brand Awards.
Release time:
20 Nov,2024
From November 16 to 17, the Mito Planet 2024 Global Brand Awards event was held with great success in Ningbo, Zhejiang. As a high-quality brand partner, Shendi Group was invited to attend and made a stunning appearance with its Shendi 3.0 Balanced Nutrition Eggs, drawing all eyes and becoming the center of attention at the event.
From November 16 to 17, the Mito Planet 2024 Global Brand Awards event was held with great success in Ningbo, Zhejiang. As a high-quality brand, Shendi Group was invited to participate and made a stunning appearance with its Shendi 3.0 Balanced Nutrition Eggs, drawing all eyes and becoming the center of attention at the event.
▲ Event venue
Mitao Planet is a mainstream, lifestyle-oriented, and privately-driven platform that has pioneered a vast new retail ecosystem and value chain for brands. This grand event brings together over 50 top global brands and nearly 1,000 best-selling products spanning all categories of daily essentials, including home goods and food. Nearly a thousand private-domain KOLs, influencer marketers, and brand representatives have been invited to join this spectacular gathering, all united in exploring, under the core principles of “product origin, product quality, and brand building,” how to leverage innovative private-domain models to open up new markets and set new trends in quality consumption amid a complex and ever-changing market environment.
▲ Event venue
For over 20 years, Shendi Group has been dedicated to the poultry farming and egg products sector. The company owns multiple germplasm resource farms and demonstration breeding bases, and has established four high-level national- and provincial-level R&D centers. It is equipped with a professional quality-testing center and a comprehensive product innovation and R&D center. Driven by diverse capabilities, the company continues to delve deeper into increasingly refined areas, and the competitiveness of its core products—such as Shendi Fresh Eggs—has steadily improved.
▲ Event venue
The Shendi 3.0 Balanced Nutrition Egg product showcased at this exhibition represents the latest innovation from Shendi Group’s fresh egg product line. By precisely understanding consumer needs and adhering to high quality and stringent standards, this product is specially designed for those who enjoy eating eggs raw and place great importance on egg nutrition. From the very beginning—starting with chick selection and feed formulation—every step is meticulously chosen and carefully refined. Through rigorous quality control measures and comprehensive nutritional testing, these eggs deliver outstanding nutritional value while ensuring safety and health.
▲ Photo of the brand ambassador for Shen Di Eggs with the founder of Mitao Planet.
At the tasting area of the Shendi Group’s booth, over 300 boiled white eggs are served daily—soft, chewy, and delightfully smooth, with a rich, fragrant aroma that lingers in the air. These eggs are tender yet not sticky or difficult to swallow. By using the simplest cooking method, Shendi Group perfectly captures the authentic, delicious flavor of its eggs, drawing large numbers of guests to sample them and earning continuous praise and enthusiastic acclaim. In addition, staff from Shendi Group’s Fresh Produce Division invited visitors to crack open an egg right on the spot. When they cracked one of Shendi’s eggs, they were greeted by a plump, vibrant yolk and crystal-clear egg white, revealing three distinct layers of nutritional goodness—a hallmark of a high-quality egg and a testament to Shendi’s consistently superior product quality.
▲ Event venue
In October of this year, the Mitao Planet team visited the headquarters of JingShen Di Group in Jingshan to trace the origins of their products. JingShen Di Group’s modern agricultural industrial park is located in Jingshan, Hubei Province—a region renowned for its picturesque mountains and crystal-clear waters, boasting naturally ideal conditions for livestock farming and a long-standing tradition of poultry raising. Leveraging IoT technology combined with eco-friendly innovations, the farm meticulously controls temperature and humidity to create a clean, pollution-free environment and air quality. The chickens are primarily fed with grains, supplemented by scientifically formulated nutritional feeds, and receive automated feeding and watering. Each chicken is equipped with health-monitoring sensors that continuously track even the smallest needs, ensuring they grow healthily and lay eggs joyfully. From the very source to the final destination—from the chicken farm all the way to the dinner table—every step, from each grain of feed to every single chicken and every egg, is fully traceable and can be tracked.
▲ Traceability Site
For a long time, Shendi Group has consistently maintained cutting-edge insights, actively resonating with consumers and continuously exploring and practicing brand classicization and rejuvenation. As early as 2005, the company initiated scientific research collaborations with universities and research institutions, developing a series of low-cholesterol, eco-friendly, and pollution-free healthy cleaning eggs to encourage consumers to choose fresh, nutritious, and healthy eggs. In 2019, Shendi became the egg supplier for the 7th Military World Games; in 2023, it was selected as the supplier for the 19th Asian Games. For years, the company has adhered to high quality and stringent standards, earning widespread recognition not only across Hubei Province but also maintaining a steady supply to Hong Kong, Macao, and other regions. Leveraging the traffic-generating advantages of this Maitao Planet Global Brand Awards event, Shendi Group will, as always, remain pragmatic and committed to continuous improvement, ensuring that Shendi’s egg products bring more consumers thoughtful health choices and a higher-quality experience.
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