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Have you ever tasted ginseng-infused eggs? Shendi Egg Products made a stunning debut on Hubei TV’s “Jingchu Has Good Things” show!
Release time:
16 Dec,2023
Ezhong Lubao, a treasure from Jingshan—a premium egg brand. On December 8, Shendi Group showcased its fresh egg products in the special Jingshan episode of “Jingchu Has Good Products,” a large-scale variety show focused on county-level economic development, broadcast simultaneously on Hubei Television’s Comprehensive Channel and Changjiang Cloud.
Ezhong Lubao, a treasure from Jingshan—a premium egg brand. On December 8, Shendi Group showcased its fresh egg products in the special Jingshan episode of “Jingchu Has Good Products,” a large-scale variety show dedicated to county-level economic development, broadcast simultaneously on Hubei Television’s Comprehensive Channel and Changjiang Cloud.
▲The show's set
The live broadcast was exceptionally lively and highly engaging, with Jing Shan’s exquisite products truly dazzling viewers. The “Emerald of Central Hubei,” with its elegant and majestic presence, was presented to audiences and online viewers, attracting over a million people who tuned in to watch the live show.
▲The show's set
Yi Hongmei, member of the Standing Committee of the JingShan Municipal Party Committee and head of the United Front Work Department, took to the stage and enthusiastically introduced JingShan’s historical and cultural heritage, natural resources, as well as its achievements in economic and social development. She warmly welcomed friends from all over to come to JingShan to invest, start businesses, and explore tourism opportunities.
▲ Yi Hongmei, Member of the Standing Committee of the JingShan Municipal Party Committee and Head of the United Front Work Department, introduces JingShan.
As a leading egg product enterprise in Jingshan, Shendi Group was invited to participate in this live-streaming promotion event, bringing along its signature products—including Jingshan eggs and Shendi Qidan eggs, which are nutritionally complete and safe enough to be eaten raw—thus showcasing the concept of healthy, nutritious, and safe fresh egg products.
▲Shen Di Group’s on-site program promotion
The product promotion representative from Shendi Group provided a detailed introduction to the group’s brand strength, the development journey of its egg products, and its innovative development philosophy. Jingshan Eggs are a nationally recognized geographical indication trademark product, sourced from the “Black-feathered Green-shelled Egg Chicken”—a unique breed native to Jingshan City that is listed in the National Catalogue of Livestock and Poultry Genetic Resources. After more than ten years of conservation, breeding, and development by an academician-led team, these eggs have become an ideal natural, healthy, and nutritious food rich in vitamins, trace elements, amino acids, and low in cholesterol—highly beneficial to human health. Often referred to as "ginseng among eggs," they have been hailed by foreign experts as the "Eastern Divine Egg" due to their exceptionally high nutritional and medicinal value.
▲ National Livestock and Poultry Genetic Resources Breed—Black-Feathered Green-Shelled Egg Chicken
▲ Jingshan eggs are renowned as “ginseng among eggs.”
Shen Di Qi Dan eggs are certified under the FSSC22000 food safety system, offering truly worry-free quality from farm to table. They have been tested and certified by PONY, ensuring they are free from pathogenic bacteria such as Salmonella; they contain no antibiotics, pesticide residues, or heavy metals, making them a safer, fresh egg that’s even far beyond national standards and perfectly safe for raw consumption.
▲ Divine Land Fresh Eggs
Live on air, egg enthusiasts—host Wang Hui and Dafu—personally tasted Shen Di eggs and gave them rave reviews. The yolks were visibly about one size larger than those of other eggs available on the market. When eaten raw, they had no fishy smell and boasted a delicious flavor and rich nutritional value. Thanks to their exceptional quality and attractive prices, viewers’ desire to buy was fully ignited during the livestream, sparking a fervent rush and surge of attention. Hashtags like “Have you ever tried ginseng in eggs?” kept climbing the trending list, setting new records for clicks.
▲ Host Wang Huisheng eats Jing Shan eggs raw.
▲ Host Da Fu samples Shen Di eggs.
▲ Jingshan eggs make the trending list.
This joint live promotion event, broadcast directly on Hubei TV, fully showcased the outstanding quality of Shendi Egg Products and represents another step forward in spreading the concept of healthy, safe, and nutritious egg products to consumers. Since its inception, Shendi Group has consistently adhered to its original mission: “Using egg-source technology to safeguard health.” For 19 years, we’ve been dedicated to perfecting every single egg—not just fresh eggs, but now also achieving high-value, closed-loop utilization across the entire industry chain, encompassing fresh eggs, egg powder, egg liquid, eggshells, and egg membranes. As a result, we’ve created a wide array of premium, high-quality health products that are deeply loved by families both at home and abroad.
▲ Shendi Group Headquarters
Egg-tech, divinely crafted. In the future, Shendi Group will continue to integrate modern technology with traditional poultry farming and egg processing, bringing consumers more food that is safe, healthy, delicious, and nutritious. We will also remain deeply committed to the exploration and development of egg-source technologies, continually uncovering the rich nutritional benefits and intrinsic value of egg products, and creating even more products that meet the global demand for holistic health. May every family be filled with vitality and embrace a healthy, fulfilling life.
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