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The 2024 Community Culture Festival in Jingshan City kicks off with great fanfare! Sponsored exclusively by Shendi Group, this event celebrates the most beautiful aspects of Jingshan’s culture.

Release time:

29 Aug,2024

On the evening of August 28, the 2024 Jingshan Community Culture Festival—sponsored exclusively by Shendi Group under the theme “Rural Revitalization, Healthy Shendi”—was grandly inaugurated at Chengfan Square in Xinshi Subdistrict, Jingshan. Shendi Group provided on-site support, not only presenting a splendid cultural performance but also showcasing its diverse range of fresh and processed egg products as well as high-quality health-oriented products derived from poultry eggs. This event fully highlighted Jingshan’s charm and Shendi’s distinctive style!

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This cultural festival is organized by the Publicity Department of the JingShan Municipal Committee of the Communist Party of China and the JingShan Municipal Bureau of Culture and Tourism, with co-organization by the JingShan Municipal Science and Technology Association. It aims to celebrate the 75th anniversary of the founding of the People’s Republic of China, sing praises for the economic and social development achievements since the establishment of New China, promote traditional Chinese culture, and champion the patriotic theme. At the same time, it will comprehensively showcase and publicize the significant accomplishments made in JingShan’s development, thereby driving rural revitalization and overall social progress, and inspiring all residents of the city to embark on a new journey and make contributions in the new era through concrete actions.

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Huang Hongbo, Executive Deputy Director of the Publicity Department of the JingShan Municipal Party Committee; Mao Xiaomei, Director of the Municipal Culture and Tourism Bureau (Sports Bureau); He Shiping, Secretary of the Party Group of the Municipal Science and Technology Association; Liu Shouguo, Chairman of the Trade Union of the Municipal Party Committee’s Publicity Department—along with other officials from various municipal departments, as well as the person in charge of Xinshi Subdistrict and heads of various communities—attended this event. The event drew several hundred spectators to the scene, creating a lively and enthusiastic atmosphere.

▲ Huang Hongbo, Executive Deputy Director of the Publicity Department of the JingShan Municipal Party Committee, delivered a speech.

As the title sponsor of this cultural festival, Shendi Group provided comprehensive support services for the event and also brought its wide range of functional eggs and health products to the venue.

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Not only do we offer nationally recognized geographical indication products—such as Jing Shan eggs, known as “ginseng in eggs”—but also fresh egg products like Shendi Qi Eggs, which are rigorously controlled from the source and can be safely consumed raw because they’re free of antibiotics and Salmonella. Additionally, we’ve developed wellness products derived from egg byproducts, including Eggshell Fruit & Vegetable Cleaner with a 99.99% bacterial removal rate, as well as lysozyme mouthwash that freshens breath, brightens and soothes sensitive teeth and gums, and promotes dental health and gum care. The event attracted numerous citizens who stopped by to learn more.

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At the opening ceremony, the cultural performances were truly spectacular, featuring 12 carefully selected artistic programs submitted by organizations including the Majiabang Community, the Women’s Flower Art Troupe, and the Hua Gu Opera Troupe. The performances encompassed a variety of forms—such as dance, singing, poetry recitation, short skits, big drum performances, situational dramas, and science-themed theater—creating a highly artistic and visually captivating cultural feast. This allowed local residents and guest attendees to get up close and personal with China’s traditional culture, gaining a deeper understanding of and appreciation for the rich and diverse charm of Jingshan culture.

▲ A wonderful cultural and artistic performance

On site, there were also exciting performances centered around “Healthy Shendi,” including a poetry recitation titled “Leading the High-Tech Egg Industry—Twenty Years of Steadfast Striving” and a Hubei drum performance entitled “Healthy Shendi: Together Realizing Our Dreams.” The live performances were vigorous and rhythmic, filled with deep emotion and vivid expression, conveying Shendi Group’s corporate culture of “not fearing hardship, striving for excellence, inspiring entrepreneurship, and jointly realizing our dreams.” These performances resonated deeply with the audience and were warmly welcomed.

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The Community Culture Festival of Jingshan City has been held continuously for many years. It is an important event that enriches and enlivens the spiritual and cultural lives of community residents, showcasing the achievements of rural revitalization and social progress in the new era. Shendi Group is a locally-based enterprise in Jingshan. Over the past 20 years of development, it has grown into a national key leading enterprise in agricultural industrialization, a model enterprise nationwide for the comprehensive utilization of agricultural products and their processing by-products, and a national demonstration enterprise for supply chain innovation and application... It has personally experienced and witnessed the tremendous transformation of the new Jingshan.

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Responding to the Party’s call, firmly embracing sustainable development, and contributing to rural revitalization—serving the health needs of the broader population has always been the starting point and ultimate goal of Shendi Group. Looking ahead, Shendi Group will remain as committed as ever, pursuing practical and steady progress, pressing forward with vigor and determination, and deepening its expertise in the poultry and egg industry. Through high-quality development, we will help boost rural revitalization and truly achieve stronger industries, wealthier farmers, and a more beautiful hometown.

Shen Di Group was invited to attend the 2024 Hubei Provincial Intellectual Property Office Patent Supply-Demand Matching Event and completed the project signing.

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