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Good News | JingShan Eggs Named Among the Top 100 Brands at the 4th Hubei Geographical Indication Conference and Geographical Indication Product Exhibition & Tasting Event

Release time:

10 Jan,2023

On December 30, the 4th Hubei Geographical Indication Conference and Geographical Indication Product Exhibition & Tasting Event, hosted by the Hubei Provincial Intellectual Property Bureau, concluded successfully in Wuhan.

　　After going through multiple stages—including online roadshows and video showcases—the JingShan Poultry Association, together with the “JingShan Eggs” brand logo, stood out from a fierce competition among numerous geographical brand logos across the province and made it to the on-site exhibition and evaluation at this conference, ultimately taking first place and earning a spot among the Top 100.

　　This exciting offline exhibition and evaluation fully showcased the unique characteristics of Jingshan and highlighted the brand’s distinctive appeal. Hubei Shendi Agricultural Science & Trade Co., Ltd., the leading association unit of the Hubei Poultry Industry Association, feels greatly honored to be part of this event.

▲ On-site demonstrations vividly showcased that Hubei Shendi Agricultural Science and Trade Co., Ltd. (hereinafter referred to as “Shendi Group”) is an enterprise engaged in green laying hen farming and the comprehensive development and sophisticated processing of eggs using biotechnology. The company achieves high-value, closed-loop utilization across the entire industrial chain—from fresh eggs and egg powder to liquid egg products, eggshells, and egg membranes. Its products are best-selling domestically and are also exported to regions such as Hong Kong and Macao.

　　It has successively been recognized as a National Key Leading Enterprise in Agricultural Industrialization, a National Specialized Center for R&D of Egg Processing Technologies, a High-Tech Enterprise, a Chinese Well-Known Trademark Enterprise, the Presiding Unit of the Hubei Province Poultry Industry Association, the Hubei Province Engineering Technology Research Center for Deep Processing of Egg Products, a “Little Giant” High-Tech Enterprise specializing in specialized, refined, and innovative technologies in Hubei Province, and has established an enterprise workstation staffed by academicians from both the Chinese Academy of Engineering and the Chinese Academy of Sciences.

　　Shen Di Group is located in Jingshan, a region renowned as the “Emerald of Central Hubei.” Jingshan boasts a long-standing tradition of chicken farming and benefits from uniquely favorable breeding conditions. The eggs produced in Jingshan come exclusively from local black-feathered chickens that roam freely among lush forests and mountainous terrain, drinking spring water from streams and feeding on a diet of diverse grains and cereals. The entire breeding environment is free from hormones and pollution, ensuring top-quality eggs right from the source.

　　The yolks of black-feathered green-shelled eggs are orange-yellow in color, while the egg whites are thick and creamy. Whether boiled, stir-fried, or steamed, these eggs offer a rich, aromatic flavor with a lingering, satisfying aftertaste. They are also packed with abundant lecithin, vitamin A, vitamin B, vitamin E, and trace elements (such as iodine, zinc, and selenium). Moreover, they boast a well-balanced and high content of amino acids, making them an ideal natural, healthy, and nutritious food that is high in vitamins, trace elements, and amino acids yet low in cholesterol—extremely beneficial to human health. Foreign experts have even hailed them as the “Eastern Divine Egg.”

　　Geographical indications are crucial to the revitalization of industries, rural areas, and entire regions. They serve as a golden hallmark that highlights regional identity and a key to promoting high-quality development.

　　As practitioners of geographical indications, Shendi has never forgotten the responsibility on its shoulders. Relying on Jingchu, it seizes opportunities to meticulously refine product quality, deeply explore brand culture, and wholeheartedly develop green, ecological, and organic agricultural technologies. In doing so, it is contributing its own strength to writing a new chapter for Jingchu in the comprehensive construction of a modern socialist country.

Good News | JingShan Eggs Win Silver Award Again at the 4th Hubei Geographical Indication Conference and Geographical Indication Product Exhibition & Tasting Event

Hubei Daily Rural New Report reported today: Shendi Group’s two products are helping to fight the epidemic scientifically.