Shen Di Group Makes a Grand Debut at the 2nd Global Brand Awards of Mitao Planet.


Release time:

30 May,2025

From May 24 to 25, 2025, the second Global Brand Awards of Mitao Planet was grandly held at the Nansha International Convention and Exhibition Center in Guangzhou. The Shendi Group’s Shendi Qidan series of fresh egg products and the Dan Sheng Yuan series of household cleaning and daily chemical products made a strong appearance. Through informative product and industry presentations as well as immersive tasting and trial experiences, the event offered visitors a spectacular brand extravaganza.

From May 24 to 25, 2025, the second Global Brand Awards of Mitao Planet was grandly held at the Nansha International Convention and Exhibition Center in Guangzhou. The Shendi Group’s Shendi Qidan series of fresh egg products and the Dan Sheng Yuan series of household cleaning and daily chemical products made a strong appearance. Through informative product and industry presentations as well as immersive tasting and trial experiences, the event offered visitors an extraordinary brand feast.

▲ Shendi Group Pavilion

This grand event brings together top global brand suppliers, covering a wide range of categories including food, beauty, apparel, mother and baby products, home goods, and more. Over 10,000 trendy items will be showcased, and more than 1,000 private-domain KOLs and livestreaming influencers will participate in this event. With the theme “Connecting to a Better Life, Together Reaching New Heights in Business,” the event will feature diverse formats such as case sharing, new product launches, market discussions, and immersive experiences, creating a new platform for exchange, exploring emerging industry trends, and leading the future development of private-domain e-commerce.


▲ Event venue

For its second participation in the exhibition, Shendi has once again brought along its “old friend”—the Shendi Qidan series of egg products—just as promised. The themed booth, featuring a green and healthy aesthetic, is refreshingly eye-catching, while the pure, simple flavor of plain boiled eggs draws visitors to stop and linger.

▲ Shendi Qi Dan Series Fresh Egg Products

Shen Di 3.0 Balanced Nutrition Eggs and Shen Di Five-Grain Raw-Eatable Large-Sized Eggs are outstanding representatives of Shen Di’s premium fresh eggs. While consistently upholding the brand’s commitment to sterility, antibiotic-free production, and high-quality raw consumption, these eggs are meticulously crafted from the perspectives of nutritional balance and egg grading. With carefully formulated feed blends, stringent quality control measures, and rigorous selection processes, they offer consumers a new, exceptional, and superior fresh egg experience.

▲ Mandy, founder of Mitao Planet, introduces the Shendi Qidan egg live on site.

The on-site fresh egg tasting area was bustling with visitors. Simply boiling them in plain water brings out their pure, delicious flavor. Not only are they irresistibly fragrant, but visually, the Shendi Wugu large-sized raw eggs also stand out as noticeably larger than ordinary eggs. This attracted many guests to pick them up, examine them closely, and compare them side by side. After carefully savoring the eggs and listening to the brand’s spokesperson introduce their qualities, guests enthusiastically praised their exquisite aroma, rich flavor, and abundant nutritional value.

▲ On-site tasting

Also making their debut this time are the household cleaning and daily chemical products under the Dan Sheng Yuan brand, part of the Shen Di Group. All of these products boast high-tech content and hold exclusive, patented invention licenses. Among them is Dan Sheng Yuan’s Eggshell Fruit & Vegetable Cleaner—a product that has been certified by the Ministry of Industry and Information Technology as filling a domestic and international gap—and is recognized as the pioneer in the eggshell-based fruit and vegetable cleaning category. Another standout is the Dan Sheng Yuan Refrigerator and Kitchen Appliance Cleaner, which boasts an antibacterial and mold-removal rate of ≥99.9%, meets Class A standards, and uses food-grade materials—from raw ingredients and packaging materials to the production line—making it both highly effective and safe.

▲ Egg-Generated Yuan Series Household Cleaning and Daily Chemical Products

A special trial-and-experience zone for the Eggshell Fruit & Vegetable Cleaner was set up on-site. A comparative experiment involving washing fruits and vegetables with plain water versus the Fruit & Vegetable Cleaner clearly demonstrated that, after just a few minutes, the plain-water group showed only a small amount of dust and debris floating on the surface, while the Fruit & Vegetable Cleaner group caused the originally clear water to turn yellow and darken. “This product has undergone multiple authoritative tests and certifications by SGS, PONY, and other reputable organizations, achieving a bacterial removal rate of 99.99%. It effectively removes not only visible but also many invisible harmful substances, such as heavy metals and pesticide residues,” said the brand ambassador from Shendi Group, who provided on-site guidance and detailed explanations, drawing numerous exhibitors and private-domain group leaders to stop and ask questions.


▲ Mandy, founder of Mitao Planet, tests the fruit and vegetable cleaner.

Connecting you and me, connecting to a better life. At this year’s Mitao Planet Global Brand Awards, Shendi Group showcased its cutting-edge technological achievements and vibrant multi-brand portfolio, fully demonstrating its strength in technology, product innovation, and brand power—and garnered widespread attention and high praise. Taking this opportunity as a stepping stone, and staying true to our original aspiration of “Egg Source Technology Safeguarding Health,” Shendi Group will continue to embrace innovation-driven development, relentlessly enhance product quality, and, through our classic, professional brands and high-quality, diverse products, consistently offer consumers more choices for a beautiful and healthy lifestyle.

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