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Shendi Group showcases at the 19th Egg Technology Conference, sharing its innovative practices in egg product development.
Release time:
12 Nov,2025
From November 8 to 10, 2025, the 19th Egg Products Technology Conference will be held in Fuzhou, Fujian Province, with great acclaim. Co-hosted by the China Association for Processing of Animal Products and the Fujian Academy of Agricultural Sciences, this conference features several key components, including an innovative research presentation session, a forum for young scientists, and an exhibition and product launch event. The conference brings together over 500 experts, scholars, entrepreneurs, young scientific talents, and industry practitioners from across the country in the egg products sector, aiming to jointly promote technological innovation and high-quality development in the egg products industry through in-depth exchanges and collaboration.
From November 8 to 10, 2025, the 19th Egg Products Technology Conference will be held grandly in Fuzhou, Fujian Province. Co-hosted by the China Association for Processing of Animal Products and the Fujian Academy of Agricultural Sciences, this conference features several key components, including an innovative research presentation session, a forum for young scientists, and an exhibition and product launch event. The conference brings together over 500 experts, scholars, entrepreneurs, young scientific talents, and industry practitioners from across the country in the egg products sector, aiming to jointly promote technological innovation and high-quality development in the egg products industry through in-depth exchanges and collaboration.
▲ Opening ceremony of the conference
Shendi Group, a key player in China’s egg industry, was invited to attend the conference. Yang Yan, Chairman of Shendi Group, and Niu Hua, Deputy General Manager, were present. During the conference, Niu Hua, Deputy General Manager of Shendi Group, delivered a presentation titled “Good Eggs Have Brands, Good Eggs Have Technology,” sharing Shendi’s innovative experiences and development insights in the fields of fresh egg processing and advanced egg product manufacturing.
▲ Sharing of Innovative Practices in Shendi Egg Products
After decades of large-scale and automated development, how to maintain stable production volumes while improving quality and driving innovation has become a common challenge for China’s egg industry. Moving toward branding and higher-value products is also emerging as an essential path for traditional egg enterprises to transform and upgrade. For more than 20 years, Shendi Group has been deeply engaged in poultry farming and the egg industry, serving as a prominent exemplar of quality and innovation within the sector. From its very inception, when it launched its first fresh-egg product, the company chose to collaborate with universities and research institutions such as Huazhong Agricultural University, investing heavily in every stage—from chick breeding and feed formulations to biosecurity measures—to raise standards and introduce the “Ke Jia Guo Jia” brand series of healthy, clean eggs. This initiative aims to help consumers better understand the nutritional benefits of eggs and encourage them to choose eggs that are both healthy and of superior quality.
▲Shen Di Egg Products Display
Grounded in quality, and facing a rapidly changing market environment and ever-evolving consumer demands, Shendi’s younger-oriented brand “Shendi Qidan” has swiftly captured a significant share of the market in recent years. On one hand, Shendi Qidan has precisely tapped into diverse consumer segments by offering a diversified product portfolio that includes balanced-nutrition eggs, raw-consumption eggs, large-sized multi-grain eggs, and fresh DHA eggs. On the other hand, the brand has developed a distinctive, family-style visual identity for its packaging and created the lively and spirited “Ji Xiaoli” IP character, which is widely applied across various channels. Through the approach of “product innovation and iteration combined with the reimagining of cultural symbols,” Shendi Qidan has successfully connected with a large number of new-generation, emerging consumer groups.
▲ Shendi Qi Dan Series Fresh Egg Products
Meanwhile, Shendi is also a pioneer and leader in the field of deep processing of egg products. It continuously delves into the rich nutritional benefits inherent in egg sources, constantly expanding the application boundaries and value potential of egg products. With profound scientific research expertise and abundant achievements in technology transfer, Shendi Group’s booth at this Egg Products Technology Conference featured prominently its egg-membrane peptide probiotic solid beverage—a standout product. This egg-membrane peptide probiotic solid beverage is a new product developed by Shendi based on egg-membrane peptides, specifically designed to address intestinal and joint issues among middle-aged and elderly consumers. It combines egg-membrane peptides—key nutrients essential for bone and joint health—with more than ten patented strains in a scientifically optimized ratio, delivering comprehensive and remarkable efficacy.
▲ Dan Sheng Yuan Egg Membrane Peptide Probiotic Solid Beverage
The Egg Products Technology Conference has been successfully held for 19 sessions, establishing itself as the premier brand in the egg products technology sector. Through this conference, Shendi Group not only showcased its outstanding technological prowess and high-quality egg products but also engaged in in-depth exchanges with industry experts and peers, drawing upon cutting-edge academic insights and invaluable practical experience. Moving forward, Shendi will remain steadfast in its commitment to quality, working hand-in-hand with partners across the entire industry chain—from upstream to downstream—to further boost industry confidence and contribute even more to the high-quality development of China’s egg products industry.
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