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Shendi Egg Products Wins Another Prestigious Award! Shendi Group Invited to Participate in the “10th Egg Lovers’ Festival” to Share Its Sustainable Development Experience.

Release time:

13 Aug,2025

On August 8, 2025, the highly anticipated "10th Egg Lovers Festival & 3rd Ingredient Selection Festival" kicked off with great fanfare in Shenzhen. As a leading egg product enterprise, Shendi Group was invited to attend the event and won two prestigious awards: "China’s Egg Cuisine" and "Hope of the Egg Industry." Yang Fengfan, General Manager of Shendi Group, attended the conference as a key guest, sharing Shendi’s experience in the sustainable development of the egg food industry and engaging in in-depth discussions with industry peers to jointly promote innovation and prosperity in the egg sector.

This annual gala, themed “Egg-Beautiful Life, Innovative Future,” brought together over 1,100 top industry experts, representatives from renowned enterprises, and outstanding practitioners from both home and abroad. Several parallel events—including the 10th Egg Lovers Festival, the 3rd Egg Merchants Conference, and the 2nd Egg Food Innovation Conference—were held concurrently, making the entire conference both exciting and enriching. It featured in-depth insights from authoritative experts, practical sharing sessions by business leaders, and the launch of cutting-edge technologies and new products.

▲ Conference venue

At the concurrently held 2nd Egg Food Innovation Conference, Yang Fengfan, General Manager of Shendi Group, served as a forum speaker, joining Su Longyue, General Manager of Guangdong Kangde Egg Industry; Zhu Hongqiang, General Manager of Sichuan Shengxing Intelligent Technology; Dong Pingtian, Deputy General Manager of Pengchang Group; and Liu Kun, General Manager of Dalian Lvxue Egg Products, to discuss the topic “Sustainable Development Pathways for the Egg Food Industry.” After decades of large-scale and automated development, China’s layer chicken industry has now entered a critical transitional phase characterized by stabilizing production volume while enhancing quality and pursuing innovation and transformation. How can a tiny egg—through layered support in R&D, equipment, and supply chains—make a stunning transformation from a supporting role on the dining table to a leading protagonist in health?

Yang Fengfan, General Manager of Shendi Group, believes that technological innovation is the key. At the event, he shared Shendi’s experience: For over 20 years, Shendi Group has been deeply engaged in the layer chicken industry, wholeheartedly pursuing technological innovation and consistently adhering to sustainable development. On one hand, the group has introduced advanced breeding technologies and equipment, and stepped up the deep integration of digital technologies such as AI, driving innovation across the entire value chain—from seedlings and feed to disease prevention, management, transportation, and sales—thereby enhancing the quality of both laying hens and eggs from the very source. On the other hand, Shendi continues to intensify its R&D efforts and commercialization in the field of sophisticated egg processing, promoting the full-value utilization of poultry eggs and developing functional ingredients. By adopting a whole-industry-chain mindset, Shendi is improving quality and efficiency, achieving high-value and high-quality development.

▲ Forum venue

In recent years, China’s consumer market has rebounded rapidly and steadily, laying a solid foundation for the development of the egg-food industry. Consumer demand has become increasingly diversified, exhibiting multiple trends such as “health-consciousness” and “convenience.” The growing demand for health-oriented eggs—such as organic eggs, nutritionally enhanced eggs, antibiotic-free eggs, and raw-consumption eggs—has surged dramatically. Meanwhile, the demand for convenience has spurred an explosive growth in pre-made egg products and semi-processed egg products. Keeping pace with these trends, Shendi has launched a younger-oriented fresh-egg brand called Shendi Qidan in recent years. Actively responding to the upgrading of consumer preferences, Shendi has successively introduced iterative new product lines, including Shendi 3.0 Nutritionally Balanced Eggs, High-Selenium Raw-Consumption Fresh Eggs, and Large-Size Raw-Consumption Eggs Enriched with Five Grains. With stringent quality controls, these products have not only earned prestigious certifications such as raw-consumption certification, antibiotic-free certification, and selenium-enrichment certification but have also received an enthusiastic market response, with several products emerging as dark horses in the fresh-egg consumption market. Moreover, Shendi is stepping up its investment in ready-to-eat soft-boiled eggs and other pre-made egg products; a series of such products are currently under development and slated for imminent launch.

▲ Shendi Qi Dan Series Fresh Egg Products

During the conference, the Shen Di Qi Dan series of products were awarded the “China Egg Cuisine” prize for their leading product strength and innovative capabilities. Yang Fengfan, General Manager of Shen Di Group, was honored with the title “Hope of the Egg Industry.” With its practical achievements, Shen Di Group vividly demonstrated its forward-looking innovation and vitality, drawing widespread attention.

▲ The award ceremony for the “China Egg Cuisine” honors

▲ The award ceremony for the “Egg Industry Hope” honor

The 10th Egg Lovers Festival is not only a platform for industry peers to exchange ideas and explore opportunities, but also provides an important impetus for the egg industry to move toward high-quality, sustainable development. Looking ahead, Shendi will continue to uphold its solid quality foundation, deeply focus on emerging trends in the egg industry, and proactively build new forms of productive forces through innovation and high quality. We will further strengthen category innovation and brand value creation to meet the diverse needs of consumers across various scenarios.

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