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Divine Land Power | Shendi Group Launches the “Respect the Elderly, Spread Love—Cool Summer Delights” Charitable Public Welfare Activity

Release time:

01 Aug,2025

It’s the height of the Sanfu period—the sweltering heat is unbearable, yet nothing can stop the warmth of love from touching people’s hearts. On July 25, 2025, Shendi Group set out with love, visiting the Shiqiao Yue Nian Hua Elderly Care Center in Wuhan to launch the “Respect the Elderly, Spread Love—Cooling Delights in Summer” charitable public welfare activity. With concrete actions, the group aims to carry forward the traditional virtues of respecting and caring for the elderly, fulfill its corporate social responsibility, and bring heartfelt care and summer relief to the seniors.

It’s the height of the Sanfu period—the sweltering heat is unbearable, yet nothing can dampen the warmth of love that nourishes the heart. On July 25, 2025, Shendi Group set out with hearts full of care, visiting the Shiqiao Yue Nian Hua Elderly Care Center in Wuhan to launch the “Respect the Elderly, Spread Love—Cooling Delights in Summer” charitable public service activity. With concrete actions, the group aims to carry forward the traditional virtues of respecting and caring for the elderly, fulfill its corporate social responsibility, and bring heartfelt concern and summer relief to our seniors.

Thirty boxes of Shendi Qidan eggs and 30 cartons of Shendi Old Mother Chicken Soup—these heartwarming, nutrient-rich supplies were delivered to the elderly care center by a team led by Tu Tuo, Deputy General Manager of Shendi Group, ensuring that every senior resident received them personally. Together, everyone gathered, sharing warmth and kindness through the simplest of words—listening attentively to the seniors’ life stories, asking about their daily needs, and sharing little moments and amusing anecdotes from their lives, thereby infusing the elderly care center with a vibrant, homey atmosphere and a deep sense of happiness.

The donated supplies have undergone professional screening and are precisely tailored to meet the daily health and nutritional needs of seniors. They primarily include two core product categories: Shendi Qidan Fresh Eggs and Shendi Old Hen Chicken Soup. The Shendi Qidan egg series, developed jointly by Shendi Group and a team of academicians from the Chinese Academy of Sciences and the Chinese Academy of Engineering, is rich in nutrients such as OMEGA-3, selenium, and vitamins. Moreover, these eggs have been certified as antibiotic-free and safe for raw consumption, making them “whole-nutrition foods” you can enjoy with peace of mind every day. As for Shendi Old Hen Chicken Soup, it features specially selected old hens—over 500 days old—from Shendi’s own farms, slowly simmered and carefully prepared to deliver a delicious and nourishing flavor that appeals to both young and old.

Among all virtues, filial piety comes first; filial piety is the foundation of moral character. Respecting and caring for the elderly is a time-honored virtue of the Chinese nation. With the advent of an aging society, “being filial to, respecting, loving, and caring for the elderly” has ceased to be merely a private family matter—it has now risen to become a major issue that urgently calls for joint attention and resolution by the entire society. This "Respect the Elderly, Spread Love—Summer Coolness Delivery" public welfare event is not only a heartwarming intergenerational dialogue and a heartfelt act of kindness, but also Shendi Group’s profound tribute to the passage of time and its sincere commitment to fostering a societal consensus on respecting and cherishing the elderly.

Act with kindness and keep moving forward. As a responsible and committed enterprise, Shendi Group will always integrate corporate development with social公益 initiatives. We will continue to drive industry progress, meet societal needs, and enhance people’s well-being through warm and impactful social practices, offering products and services of even higher quality. With egg-source technology, we’ll safeguard healthy living and infuse endless vitality into a better society through love and responsibility.

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