Hubei Shendi Agricultural Science and Trade Co., Ltd.

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It’s selling like hotcakes! The divine “Qi Egg” makes a stunning debut in the “With Hui on the Journey” livestream.

Release time:

07 May,2025

On May 3, Shendi 3.0 Balanced Nutrition Eggs—part of the Shendi Group—made their debut in the livestreaming room of Dong Yuhui’s team, a popular livestreamer with millions of followers. The product quickly became a dark horse in that day’s “Walking with Hui” livestream, winning widespread acclaim from consumers. The livestream’s popularity has continued to this day, and several fresh egg products from Shendi have seen skyrocketing sales, reaching new all-time highs.

▲ The Divine Earth Egg makes its debut in the “Walking with Hui” livestream.

For over 20 years, Shen Di Group has been deeply engaged in the poultry farming and egg industry. The company has independently established multiple modern breeding bases, germplasm resource farms, fresh egg production facilities, and advanced egg-processing centers, covering the entire egg industry chain—from breeding and raising to egg production, from quality control to logistics and distribution. Every stage is meticulously standardized and well-organized, ensuring that egg quality remains fully controllable and traceable throughout the entire process. Its fresh egg products have long been supplied to Hong Kong and have also been provided on numerous occasions for major international events and activities, such as the 7th Military World Games and the 19th Asian Games, demonstrating its profound industry experience and strong brand heritage.

▲ Shendi Egg Products has been supplying Hong Kong for a long time and provides supplies for numerous major international events.

Shen Di 3.0 Balanced Nutrition Eggs are a standout product in Shen Di’s Qidan series of fresh egg products. They have consistently been loved by consumers for their exquisite, rich, and delicious flavor, their exceptionally high quality—free from bacteria and antibiotics—and their abundant and remarkable nutritional value. This collaboration with the “Yu Hui Tong Xing” livestreaming channel has further enhanced Shen Di Qidan’s brand awareness and influence.

▲ Shen Di Qi Dan series products

“Each egg weighs over 50g and comes with multiple certifications—no antibiotic residues, safe for raw consumption—and boasts comprehensive test reports covering harmful bacteria like Salmonella, heavy metals, and pesticide residues. Every egg is equipped with a unique traceability code and clearly marked with its laying date. Fresh eggs are shipped directly from the farm on the same day. If you’re a fan of soft-boiled eggs, you definitely shouldn’t miss this!” In the livestream, host Panpan showcased Shen Di 3.0 Balanced Nutrition Eggs with her professional and engaging commentary. She also highlighted the all-around pearl-cotton protection provided by Shen Di’s special “Qi Egg” packaging, and shared practical life tips—such as always placing eggs with the larger end facing upward—to enhance the overall experience of the gift box.

▲ The Divine Earth Egg makes its debut in the “Walking with Hui” livestream.

As the livestream progressed, sales figures kept breaking new records, and the popularity has continued to soar. On major online e-commerce platforms such as Douyin, sales of Shendi 3.0 Balanced Nutrition Eggs—as well as related products like Shendi Antibiotic-Free Raw-Eatable Fresh Eggs, Shendi High-Selenium Raw-Eatable Fresh Eggs, and Shendi Five-Grain Large-Sized Raw-Eatable Eggs—have been steadily increasing. Offline retail channels, including supermarkets and hypermarkets, have also reported that supply can’t keep up with demand, making restocking an urgent priority.

▲ The Divine Earth Egg is fully prepared and ready to go.

“Yu Hui Tong Xing” was founded at the end of 2023 by the well-known livestreamer Dong Yuhui. With the core mission of “promoting agricultural products, spreading cultural heritage, and expanding cultural and tourism development,” it is a cultural IP that combines depth of content with professional expertise, and also serves as a powerful advocate for the concept of quality living. The collaboration with “Yu Hui Tong Xing” involved three full months of brand philosophy communication, product quality inspections, and preparation of product inventory. This livestream not only marked a successful commercial partnership for Shendi Egg Products but also fully showcased the company’s distinctive style and represented another proactive effort to promote healthy, safe, and nutritious egg products to a wide range of consumers.

▲ Shendi Group Headquarters

Taking this as an opportunity, Shendi Group will continue to explore and innovate its brand operation model, fostering broad and deep connections with consumers. At the same time, we will remain committed to maintaining high standards and stringent requirements, employing precise market strategies and positioning to deepen our expertise in the egg products sector, thereby bringing consumers more high-quality, nutritious, healthy, and delicious fresh egg products. We will also continuously expand our current integrated egg product industry chain—centered around “fresh eggs, egg powder, egg liquid, eggshells, and egg membranes”—and leverage technological innovation to continually push the boundaries of egg products, unlocking additional functional and value-added benefits beyond their traditional culinary uses. In doing so, we aim to create greater value for consumers and develop science-based, health-oriented egg products that meet increasingly diverse needs.

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