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Shendi Group was invited to attend the 10th Hubei Province Poultry Industry Development Conference and the 3rd Session of the 8th Members’ Congress.

Release time:

01 Jun,2026

From May 29 to 30, 2026, the 10th Hubei Poultry Industry Development Conference (2026) and the Third Session of the Eighth Members’ Congress of the Hubei Poultry Association were solemnly held in Wuhan, Hubei Province.

From May 29 to 30, 2026, the 10th Hubei Province Poultry Industry Development Conference (2026) and the Third Session of the Eighth Members’ Congress of the Hubei Provincial Poultry Association were solemnly held in Wuhan, Hubei. Shendi Group, as an honorary president unit of the association, was invited to attend. Company leaders and experts—including Ma Meihu, Chief Scientist of Shendi Group and professor at Huazhong Agricultural University; Yang Yan, Chairman of Shendi Group and honorary president of the association; and Yang Fengfan, General Manager of Shendi Group and vice president of the association—participated in the conference. Together with over 500 attendees, including domestic poultry industry experts, representatives of leading enterprises, and upstream and downstream service providers, they gathered to discuss pathways for the transformation, upgrading, and high-quality development of the layer‑chicken industry.

▲Group photo at the conference

This year’s conference was held under the theme “Controlling Production Capacity, Adjusting the Industrial Structure, Achieving New Breakthroughs, and Pursuing New Development.” Hosted by the Hubei Poultry Industry Association, the event featured briefings on the association’s annual work report, the financial oversight report, and its Party‑building efforts. It also disclosed to member organizations the association’s income, expenditures, and operational status, while inviting several distinguished guests to share cutting‑edge insights and practical experience on key links in the layer‑chicken industry chain.

▲ Li Desheng, President of the Hubei Poultry Industry Association, delivers a speech.

Mei Jun, a second-level researcher at the Animal Husbandry Development Division of the Hubei Provincial Agricultural Development Center, delivered a speech in which he noted that by 2025, Hubei’s poultry egg production is expected to reach 2.61 million tons, propelling the province to fourth place nationwide. The province has maintained its lead in exports for 13 consecutive years, and the comprehensive output value of the industry chain has surpassed RMB 100 billion for the first time. He also acknowledged that the sector faces challenges such as overcapacity, insufficient processing, and weak brand premium, and recommended focusing on addressing weaknesses, adjusting the industrial structure, and strengthening branding. To this end, he urged efforts to stabilize and improve the quality of egg and poultry production, promote diversified development in the meat‑poultry sector, intensify advanced processing and innovation in the seed industry, and make full use of supportive policies such as equipment subsidies. Finally, he encouraged the association to enhance capacity‑early warning systems, guide enterprises toward rational production planning and collaborative growth, and reinforce safeguards against disease outbreaks.

▲Livestock Development Division, Hubei Provincial Agricultural Development Center
Second-Level Researcher Mei Jun delivered a speech.

The high-quality development of the layer‑hen industry hinges on integrated innovation and coordinated efforts among government, academia, research institutions, and the industry. During the conference, numerous thematic presentations were held, chaired by Zhou Zutao, Associate Professor at Huazhong Agricultural University, Deputy Head of the Department of Preventive Veterinary Medicine, and doctoral supervisor; Pi Jinsong, Director of the Wuhan Comprehensive Experimental Station of the National Layer‑Hen Industry Technology System; and Yang Fengfan, Vice President of the Hubei Poultry Association and General Manager of Shendi Group.

▲ Vice President of the Hubei Poultry Industry Association
Yang Fengfan, General Manager of Shendi Group, presided over the meeting.

Zhou Baogui, Vice Chairman of Beijing Wode Chenlong Biotechnology Co., Ltd.; Yu Aizhi, Professor at the Central University of Finance and Economics and Industry‑Economy Scientist with the National Layer Chicken Industry Technology System; Pu Yuejin, Associate Researcher at the Hubei Provincial Animal Husbandry Technology Extension Station; and Luo Qingping, Researcher at the Institute of Animal Science and Veterinary Medicine of the Hubei Academy of Agricultural Sciences, each delivered presentations on the themes “Empowering High‑Quality Development of the Layer Chicken Industry through Science and Technology,” “New Issues and Emerging Trends in China’s Layer Chicken Industry Economy,” “Current Status of Hubei’s Poultry Egg Industry and Industrial Chain Development,” and “Epidemiological Dynamics and Control Strategies for Major Poultry Diseases in Hubei Province,” respectively. While assessing the macroeconomic landscape, they also explored technical details and implementation measures from multiple perspectives, offering diverse viewpoints and valuable insights to advance the high‑quality development of the poultry egg industry.

▲Thematic Report Session

At present, the poultry industry is under multiple pressures—overcapacity, soaring costs, and complex disease challenges—and there is widespread consensus that the sector urgently needs to shift from “quantity‑driven expansion” to “quality‑oriented improvement.” For more than two decades, Shendi Group has been deeply engaged in the poultry sector, becoming one of the earliest egg‑producing enterprises to join the association. It has successively been elected as the association’s chair unit and honorary chair unit, consistently committing itself to industrial transformation, upgrading, and innovative development. Looking ahead, Shendi Group will continue to align with the association’s strategic direction, work hand in hand with industry peers, and focus on unlocking and nurturing new sources of productive forces, thereby continuing to contribute its expertise to help Hubei—and the nation at large—navigate cyclical downturns and identify fresh drivers of growth in the layer‑chicken industry.

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