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Annual Influential Brand Award! Shendi Egg Products Makes a Stunning Debut at the 2025 Yangtze River Egg and Poultry Industry Expo.
Release time:
11 Oct,2025
On October 11, 2025, the Yangtze River Egg and Poultry Industry Expo and the 2025 Wuhan Egg (Poultry) Products Supply Chain Conference (CEPIE) officially opened with great pomp at the Wuhan International Expo Center. Yang Yan, Honorary Chairman of the Hubei Province Poultry Association and Chairman of Shendi Group, was invited to attend the event. Shendi Group showcased its signature fresh eggs and high-value, functional health products made from poultry eggs, and its brand "Shendi Qidan" was honored with the Annual Influential Brand Award.
On October 11, 2025, the Yangtze River Egg and Poultry Industry Expo and the 2025 Wuhan Egg (Poultry) Products Supply Chain Conference (CEPIE) officially opened with great pomp at the Wuhan International Expo Center. Yang Yan, Honorary Chairman of the Hubei Province Poultry Association and Chairman of Shendi Group, was invited to attend the event. Shendi Group showcased its signature fresh eggs and high-value, functional health products made from poultry eggs, and Shendi Qidan was honored with the Annual Influential Brand Award.
▲ Opening ceremony of the conference
CEPIE25 is centered around the theme of “Driving Innovation, Promoting Green Development, and Building a New Ecosystem for the Egg-Poultry Industry.” It focuses in depth on the entire egg industry chain—from the inheritance of egg-related cultural traditions and scientific poultry farming to advanced processing of egg products, intelligent packaging, efficient logistics, and market sales. The event showcases the latest technological breakthroughs, cutting-edge equipment, and innovative products across all key segments, bringing together industry elites, leading enterprises, and professional buyers from across China.
▲ Key Guests at the Opening Ceremony
At the exhibition, Shendi Group fully showcased the innovative appeal of its egg products, sharing its integrated, end-to-end innovation model that covers fresh eggs, egg powder, liquid egg, eggshells, and egg membranes. The company highlighted its star products—such as the widely popular Shendi Qidan fresh eggs, EggShengYuan® eggshell fruit and vegetable cleaner, and PapaMeng pet nutrition foods—which have gained strong market acclaim.
▲ Shendi Group Pavilion
The Shendi 3.0 Balanced Nutrition Eggs and the Shendi Five-Grain Raw-Eatable Large-Sized Eggs, featured in this exhibition, are outstanding representatives of the Shendi Qidan series of fresh egg products under the Shendi Group. They not only uphold the high standards of full-chain traceability and controllability—spanning everything from chicken breeds and feed to egg collection, grading, and packaging—but also continuously innovate and upgrade to meet consumers’ specific needs, such as “balanced nutrition” and “preferred dietary choices.” After undergoing rigorous evaluation through multiple stages—including recommendations by institutions and experts, online voting, and comprehensive reviews by a panel of specialists—at the industry awards ceremony held concurrently with the conference, Shendi Qidan was honored with the Annual Influential Brand Award. This prestigious accolade not only serves as an authoritative recognition of the exceptionally high quality of Shendi’s egg products but also highlights the growing brand awareness and influence of Shendi Qidan.
▲ Shen Di Qi Dan Wins the Brand of the Year Award for Impact
Having devoted over 20 years to the study of eggs, Shendi has long since “dissected” eggs layer by layer, extracting every last bit of their nutritional value and maximizing their potential. In addition to fresh eggs, a series of health products developed from egg liquids, shells, membranes, and other poultry-derived resources—on display at the event—are drawing considerable attention. Among them is an eggshell-based fruit and vegetable cleaner with a 99.99% sterilization rate, which can effectively remove various harmful substances such as pesticide residues and heavy metals from the surfaces of fruits and vegetables. There’s also a bone-health supplement peptide product—the Egg Membrane Peptide TM solid beverage—developed by fully harnessing the rich nutritional benefits of eggshell membranes, as well as a pet product called Egg Membrane Peptide Chondroitin, designed to strengthen pets’ bones. Furthermore, there’s an oral antibacterial paste specially formulated with Shendi’s patented egg-white lysozyme, and freeze-dried fried eggs for pets—among many other innovative products.
▲Shen Di Egg Products Attract Widespread Attention
CEPIE is a top-tier industry event that integrates exhibition displays, trade negotiations, technological exchanges, and brand promotion. It provides an efficient collaboration platform for companies across the entire egg product value chain—both upstream and downstream—and promotes high-quality development of the egg industry. At this year’s conference, both ordinary consumers and industry professionals alike have highly recognized Shendi Group’s innovative strength and remarkable achievements in the egg products sector. Moving forward, Shendi Group will remain firmly market-oriented, taking technological innovation as its core driving force, continuously strengthening its innovative capabilities, and deepening its innovative strategies across the entire value chain, thereby creating more high-quality egg products and delivering healthier experiences to consumers!
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